If you haven't taken a look at the show "It's Always Sunny in Philadelphia", now is the time. This show is awesome in the way that "The Office" is awesome. It's a brilliant comedy about four friends who own a bar who almost universally approach every problem with the wrong solution. If I had only one word to describe the show, it would have to be "Great!"

BIG Interactive and FX Networks created a SpringWidget to help promote the show.

Like the show, the widget is great as well. There are video clips to watch, Sunny tour dates, show information and links to the polls, website and Sunny Blog and even a sneak peak video.

I had never watched this show before seeing the widget, but the widget provided me with enough video and information about the show to let me know that I had to go out and buy the first season DVD set. I didn't realize until after I was at home watching one of the episodes that a "widget" had convinced me to buy the show. I had not even visit the website before I made the purchase.

The best part of the Sunny widget is that the developers at BIG Interactive really took advantage of our platform, building in some features that are only available when the widget is downloaded. So while the online widget is cool, only users who grab it as a download get the full experience.

Download the desktop widget and you get a second widget hidden in the right click menu made to look like the star characters. This second widget is not available online.

You can click and drag the widget by the characters "head" and some pretty neat physics take place, they wiggle and bounce off the side of your monitor. when the character stops, some pretty hilarious video clips start to play.

If you are reading this on a Thursday for the next few months, including This Thursday (tonight) the show should be airing on your local FX network. Take my word for it, it's worth watching.

-Don

p.s. You can find out more about BIG Interactive here and more about FX Networks here

Labels: fx networks, Philadelphia, sunny, tv